"Visitors help to promote the local products abroad".

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IMIC 2013

Tourism and Gastronomy: Moving forward


The correlation of a destination and a gastronomic experience is a major issue for anyone planning a strategy to attract tourists.

Registering the local products, recipes and services is an important first step towards the creation of gastronomic portfolio. Even though this happens systematically, albeit with varied success, it is not enough.

No matter how good they are, local products, food and wine, can not create touristic demand unless they represent the identity and uniqueness of a destination.

Developing gastronomic tourism should not only be the concern of local restaurants and of any specialized travel agencies. It should also be the concern of all tourist activities and of the whole of the food and beverages industry. Most importantly though it should also be the concern of the residents of the region who should support the effort and understand the overall benefit.

The prerequisite of success is the understanding of the needs, the identification of the expectations of the visitor who chooses a destination based on gastronomic satisfaction and most importantly the in-depth knowledge of the special characteristics of this elite clientele.

In the two previous IMIC, of 2012 and 2011, we worked on almost all the theoretical issues around Tourism and Gastronomy and participated in a lot of very interesting presentations of practical applications of independent business efforts.

In IMIC 2013 the necessary "next step" was thoroughly discussed. The experience gained from the success of the "2013 Year of Gastronomy in Santorini" was especially constructive.

IMIC 2013 was a meeting of creation and harvest.

In the framework of:



Latest News


The conference is organized with the financial support of the Greek National Tourist Organization


The Conference Program is now LIVE!


The Santorini hoteliers serve Greek Breakfast during the coffee breaks at C!


Aegean Airlines is our Official Airline Carrier!


The Santorini restaurant owners actively participate and present the "Taste collection 2014" Stay tuned!